Snow Machine
Custom typeface
30 styles + variable
March 2024

client: SNOW
design: Lucas Descroix
agency: Commission

Snow

SNOW is a reference in the world of lab-grown diamonds, where “curiosity merges with the science of the stars.” Their approach and “radical optimism” offers a newly-found control while relying on cutting-edge technology and it made sense for their typeface to follow the same path.

That is why, together with the amazing team at Commission, we developed a custom family that is fully flexible and sports, well, literally cut edges. A clear nod to engraving, single-line designs, Snow Machine gives a sable, industrial feel when used in text, only to better reveal its surprisingly expressive personality to whom dares setting it in big or exploring the extremities of its various weights and widths.

SnowMachine Narrow Thin

SnowMachine Narrow Thin Italic

SnowMachine Narrow Light

SnowMachine Narrow Light Italic

SnowMachine Narrow Regular

SnowMachine Narrow Regular Italic

SnowMachine Narrow Medium

SnowMachine Narrow Medium Italic

SnowMachine Narrow Bold

SnowMachine Narrow Bold Italic

SnowMachine Normal Thin

SnowMachine Normal Thin Italic

SnowMachine Normal Light

SnowMachine Normal Light Italic

SnowMachine Normal Regular

SnowMachine Normal Regular Italic

SnowMachine Normal Medium

SnowMachine Normal Medium Italic

SnowMachine Normal Bold

SnowMachine Normal Bold Italic

SnowMachine Wide Thin

SnowMachine Wide Thin Italic

SnowMachine Wide Light

SnowMachine Wide Light Italic

SnowMachine Wide Regular

SnowMachine Wide Regular Italic

SnowMachine Wide Medium

SnowMachine Wide Medium Italic

SnowMachine Wide Bold

SnowMachine Wide Bold Italic

In use