SNOW is a reference in the world of lab-grown diamonds, where “curiosity merges with the science of the stars.” Their approach and “radical optimism” offers a newly-found control while relying on cutting-edge technology and it made sense for their typeface to follow the same path.
That is why, together with the amazing team at Commission, we developed a custom family that is fully flexible and sports, well, literally cut edges. A clear nod to engraving, single-line designs, Snow Machine gives a sable, industrial feel when used in text, only to better reveal its surprisingly expressive personality to whom dares setting it in big or exploring the extremities of its various weights and widths.
