Plain Form is an independent typographic practice, established by Lucas Descroix in 2022.
We focus on expressive letterforms, meant to be seen as much as to be read. We perceive type as a fascinating raw material for culture and strive to constantly question its established standards, drawing lines between the discipline’s rich history and its ever-expanding potential for novelties.
Trained as a graphic designer, Lucas fell down the typographic rabbit hole after a post-master at the National Institute for Typographic Research (Nancy, Fr). Since then, he’s been drawing shapes and building systems — often creating atypical type families, relying on contrast and sensibility rather than cold logic.
You can also find him experimenting with alternative tools, teaching and organizing workshops with Bonjour Monde, a semioccasional work group he co-founded in 2015.
For questions, support and commissions, please write to contact@plain-form.com.
You can also follow Plain Form on Instagram and Twitter.
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