Guido
Custom typeface
2 style
May 2023

client: Natalino
design: Lucas Descroix
art direction: Polytechnic

Natalino

Based in London, UK, Natalino presents itself as an “independent clothing brand producing a concise and considered collection of relaxed, elegant classic menswear.” Graphic design studio approached us to design a tailor-made typeface in Regular and matching Italic, inspired by stone-carved letters they had collected in Italy. Squared curves, rotated stems and contrasted proportions bring both elegance and an unexpected touch.

Guido Regular

Guido Italic

Guido Regular

Guido Italic

Guido Regular

Guido Italic

In use